Most banner exchanges will tell you that there is no catch for
using their service, but that's not true. They make money by
advertising paid clients at your site. The following example will
show you the extent of this exploitation.
Consider a banner exchange with 10,000 members and an exchange
ratio of 2-to-1. If every member displays 10 banners today, then
the total banner impressions will be 100,000. But the banner exchange
only owes each member 5 impressions, which leaves the operator with
50,000 impressions to sell.
The typical advertising rate is $500 for 50,000 banner
impressions. Everyday the banner exchange is able to make that
much money from its members' web sites, which include yours. In
one month, the figure accrues to $15,000! And when no one buys
the extra impressions, banner exchanges advertise themselves.
How is HitExchange different? For starters, we don't have a fixed
exchange ratio. We distribute our extra banner impressions to our
members. Your site won't advertise any banners for non-members. You
won't even see banners advertising HitExchange. Only members can
advertise at your site. Period.
We make money by selling a small amount of hit credits to
members. Normally members earn hit credits when visitors click
on the banners being displayed at their site. With more hit credits,
a member can receive more of the extra banner impressions we
distribute. But nobody can have a monopoly in the distribution --
no matter how many hit credits they buy.
There is one small catch, but it is for us, not for you. If our
members don't buy enough hit credits, then we will lose money on the
inherent costs of operating and maintaining our service. But we're
not complaining. HitExchange is built upon customer satisfaction, and
that's one thing we won't sell out, not even for profit.
